Our Mission
Our mission is to forge authentic partnerships that empower brands and properties to achieve their highest potential, while enriching the sports world for fans and future generations. We are dedicated to delivering strategic and insightful solutions that drive success and foster positive impact across the sports industry.
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Our Story
In the world of sports business, where tradition often trumps innovation, Varsity Sports Management aims to stand apart. Our journey began with the realization that the traditional approaches in sports partnerships often lacked transparency and did not fully leverage the potential of data-driven decision-making. With a blend of military discipline and deep industry knowledge, our founder set out to create a firm that not only valued the depth of relationships but also prioritized the individual needs and goals of each client.
Driven by the principles of strategic analysis, bespoke client solutions, and a relentless commitment to results, VSM has established itself as a leader in the field, known for its meticulous attention to detail and innovative approach. Each client at VSM is seen as a partner, and their success is treated as a testament to the firm’s efficacy and working standards.
We are not here to do business as usual. We are here to innovate, inspire, and instigate change. From securing groundbreaking partnerships to crafting strategies, The Varsity Team is here to serve.
Brandon Matukas
Owner - Leading Sales + Strategy
With a decade of leadership in sports management, Brandon Matukas has orchestrated major strategic partnerships and revenue growth initiatives for iconic sports teams including the New York Yankees and San Francisco Giants. His expertise spans across sales negotiation, stakeholder prospecting, and innovative brand strategy development, underpinned by a strong military background that instills discipline and a robust work ethic in all his endeavors.
An organizational communication scholar currently pursuing a PhD at UC Santa Barbara, Steven Kubitza applies his academic insights to real-world business challenges in sports management. His research focuses on how effective communication and organizational practices can enhance team dynamics and improve organizational outcomes, providing valuable analytical and strategic support to his projects.
Research Consultant
Steven Kubitza
Account Manager - Operations
Anna Parsons
Originally from Australia and now a vital part of the U.S. sports marketing landscape, Anna Parsons brings a wealth of experience in retail, marketing, and project management to the table. Her ability to foster relationships and manage complex projects from concept to completion is enhanced by her international experience, ensuring operational excellence and driving strategic client support in her engagements.
Meet The Team
Our Clients
More About the Owner
Brandon Matukas
Led by Brandon Matukas, a seasoned professional with over a decade of experience in professional sports partnership, and a proven track record as a former Officer in the United States Army. Brandon's extensive background includes driving partnership revenue in the tens of millions and working with premier sports teams such as the San Francisco Giants, Houston Astros, New York Yankees, and the New Orleans Pelicans and Saints.
His experience ensures that Varsity Sports Management offers strategic and expert guidance to elevate your brand in the competitive sports market.
