VARSITY SPORTS MANAGEMENT ​is an independent consultancy led by Brandon Matukas, focused on building partnerships with precision. We connect brands and properties through data-informed, purpose-led strategy; forging partnerships that resonate with fans, strengthen communities, and deliver lasting impact.
Backed by insight, fueled by intention, and committed to excellence, we bring meticulous attention to every project — fostering relationships founded on trust, innovation, and integrity.
What We Do
Maximize your market impact with strategic brand positioning tailored to sports audiences. Let us help you connect with fans and expand your reach.
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Strategic Brand Positioning
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Audience Engagement
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Market Expansion
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Introductory Services
Transform your sports property into lucrative assets with our expert consulting services. From valuation to strategy, we make your assets work for you.
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Asset Valuation
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Revenue Strategy Plan
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Data-Driven Market Analysis
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Targeted Prospecting
Navigate complex contract details with confidence. We provide thorough analysis and strategic advice to ensure you get the best possible terms.
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Detailed Contract Review
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Negotiation Support
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Compliance and Optimization
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Individual Contract or Ongoing Account Services Available
​Leverage high-impact inventory like jersey patches to significantly boost brand presence and sponsorship revenue in the competitive sports landscape.
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Sponsorship Prospecting
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Complex Term Navigation
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Revenue Maximization
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Brand Alignment​
From advisory to execution, we help craft sponsorships that deliver
— shaped by actionable insights, seasoned negotiation, and shared success.
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